Listing a product on Flipkart is easy. Getting it seen by customers is the hard part. Just like Google, Flipkart has its own search algorithm that decides which products appear at the top of the search results. If you’re not on the first page, you’re losing sales.
So, how do you get your products to rank higher? It comes down to understanding and optimizing for Flipkart’s algorithm. Here are 7 steps to improve your visibility.
Understanding Flipkart’s Algorithm
Flipkart’s goal is to show customers the most relevant products that they are most likely to buy. The algorithm primarily looks at two things:
- Relevance: How well your product listing matches the customer’s search query.
- Performance: How well your product sells, its reviews, and your seller ratings.
Your job is to excel in both areas.
7 Steps to Rank Higher on Flipkart
1. Master Your Product Title
This is the most important element for relevance. A good title should be clear, descriptive, and packed with the right keywords. Follow this formula:
Brand Name + Product Type + Key Feature 1 + Key Feature 2 + (Color, Size)
- Good Example:
Nike Men's Revolution 6 Running Shoes (Black, 9) - Bad Example:
Best Running Shoes
2. Write Compelling Bullet Points
After the title, the bullet points (Key Features) are the next most important place for keywords. Use all available bullet points to describe the main features and benefits of your product. Write for humans, but naturally include terms that customers would search for.
3. Choose the Right Category
This seems simple, but many sellers get it wrong. You must place your product in the most specific sub-category possible. If you sell a “running shoe,” don’t just list it under “Footwear.” List it under Footwear > Men's Footwear > Sports Shoes > Running Shoes.
4. Use High-Quality Images
Images sell your product. Flipkart has strict guidelines, and following them can boost your ranking.
- Use a pure white background for the main image.
- Upload multiple high-resolution images showing different angles.
- Include lifestyle images (product in use) and infographics to highlight key features.
5. Price Competitively
The algorithm knows the average price for every type of product. If your product is priced significantly higher than your competitors without a clear reason (like a stronger brand or better features), it may rank lower.
6. Encourage Customer Reviews
Positive reviews are a massive signal of a product’s quality and popularity. While you cannot incentivize reviews, you can encourage them by providing an excellent customer experience. A follow-up message asking for feedback can also help.
7. Maintain High Seller Performance Metrics
Flipkart tracks your performance as a seller. To rank well, you must maintain a high seller score. This includes:
- Fast Dispatch: Ship your orders on time.
- Low Cancellation Rate: Keep your products in stock to avoid cancelling orders.
- Good Regional Utilization: Ensure you are using Flipkart’s fulfillment services effectively if you are an FBA seller.
The Role of Flipkart Ads
Running Flipkart Product Listing Ads can give your new products an initial visibility boost. This leads to your first few sales and reviews, which then helps improve your organic (non-paid) ranking. Think of it as a way to kickstart the algorithm in your favor.
How GridRay Helps You Succeed on Flipkart
Optimizing your listing is only half the battle. You need a great product that customers want to buy.
- In-Demand Products: GridRay gives you access to authentic, branded products that customers are already searching for on Flipkart.
- High-Quality Imagery: We provide professional, high-resolution product images that meet Flipkart’s guidelines, giving you a head start on creating a perfect listing.
Conclusion
Ranking on Flipkart is not about a single trick; it’s about consistently doing the fundamentals well. Create a high-quality listing, provide a great customer experience, and maintain excellent seller metrics. Do this, and the algorithm will reward you with higher visibility and more sales.
