Antarang
Handcrafted rakhis — sell them as an authorized reseller
You built the trust. We bring the brand. Antarang authorizes its own reseller network through GridRay — sell authentic, handcrafted rakhis on the channels you already work, with zero inventory, ahead of Rakshabandhan.
Why Antarang Sells
Every Antarang rakhi is handcrafted by rural artisan women using embroidery, mirror-work, beadwork, and decorative threads. That's proven, recognizable craft your customers already respond to — not a generic import.
What You'll Be Selling
Antarang's handcrafted rakhi collection — the designs your customers want this Rakhi season.
Evil Eye & Protector Lumba Sets
Bhai-Bhabhi Lumba rakhi sets in Evil Eye Elegance and Protector Bead designs, for the brother-and-sister-in-law duo.
Potli Rakhi Sets
Traditional potli-style Bhai-Bhabhi rakhi sets, including the Elaborated Potli design and five handcrafted colorways.
Mirror-Work Rakhis
Hand-embroidered mirror-work in Kajal and Patwa styles, finished with decorative thread and bead detailing.
Rakhi Craft Techniques
Every design reflects hands-on artisan skill — no two rakhis are exactly alike.
Ready for Rakshabandhan
Bulk-ready rakhi designs for boutiques, gifting brands, and resellers.
Protector Bead Lumba Set
Evil Eye Lumba Bhai-Bhabhi rakhi set with protective bead detailing.
Elaborated Potli Bhabhi Rakhi
Hand-finished potli-style rakhi for the Bhabhi, matched to the full set.
Terracotta Taaramandal Rakhi
Handpainted terracotta rakhi, finished entirely by hand.
Potli Rakhi — Bhai & Bhabhi Sets
The same handcrafted Potli design, in five colorways — Shewt, Nili, Kesari, Ambari, and Aasmani.
Patwa Mirror-Work Rakhi Sets
The same handworked Patwa mirror-work design, in five colorways.
Bead & Cotton Rakhi Designs
Handworked bead detailing and sustainable cotton, priced for volume orders.
A Network, Not a Marketplace
A marketplace gives you orders. GridRay gives you a network. You grow your own sales, on your own channels, backed by an authorized, verified brand — whether you already sell to an audience or you are building your first store.
Real, authorized distribution that compounds over time — not one-off transactions.
How Becoming an Antarang Reseller Works
Antarang authorizes its reseller network through GridRay. Here is the path from interested to authorized.
- 01
Register on GridRay
Open to everyone, with or without a GST number.
- 02
Complete & verify your profile
Add the channels you already sell on, get verified, and sign the GridRay reseller agreement.
- 03
Apply to Antarang
Your application is matched against your profile and the channels you sell on.
- 04
Antarang approves
Antarang reviews your profile and application on their own criteria, and approves or declines.
- 05
Start selling
Receive your authorization letter, Antarang's product data with images, and dealer price.
What You Get as an Authorized Antarang Reseller
Dealer pricing set by Antarang
Antarang sets the dealer price. You set your own retail price.
Zero inventory
Pay only for products you've already sold — and the shipping cost per order. No upfront stock, no dead stock.
Best-effort same-day dispatch
For orders placed before 12pm (noon), shipped from Antarang's warehouse.
100% authentic & authorized
Brand-authorized supply — no counterfeit risk, no account bans.
Ready-to-list product data
Images, descriptions, and specs, provided by Antarang.
GST invoice with every order
Issued by GridRay on behalf of Antarang's Order Processing Center.
A Model Built to Protect You
Funds held in escrow
You pay dealer price plus shipping; GridRay holds it until the order is delivered and the return window closes.
Returns managed by GridRay
Returns and exchanges are handled by GridRay. Packaging is handled by Antarang's warehouse.
COD available
Cash-on-delivery facility available, with COD payouts within 7 days of delivery.
No subscription, no hidden costs
Joining GridRay is free. White-label shipping available.
Sell on the Channels You Already Work
Sell Antarang rakhis on the channels Antarang authorizes. Adding a new channel simply needs a new authorization.
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Social commerce
Amazon
Marketplace
Direct selling
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Your Own Store
Shopify, WooCommerce & more
Community & Offline
Groups, clubs & stores
Reseller FAQ
Everything you need to know before you apply to sell Antarang.
Do I need a GST number to become a reseller?
No — registration on GridRay is open to everyone, with or without a GST number.
Do I have to buy stock upfront?
No. You pay only for products you've already sold, plus the shipping cost per order. This is direct fulfilment — no upfront stock, no dead stock.
Who sets the price?
Antarang sets the dealer price. You set your own retail price.
Who ships the order?
GridRay manages shipping from Antarang's warehouse, and you pay the shipping cost per order. Packaging is handled by the warehouse.
What about returns and exchanges?
Returns and exchanges are managed by GridRay.
Where can I sell Antarang products?
On the channels Antarang authorizes — Instagram, Amazon, WhatsApp, your own store, and more. Adding a new channel simply needs a new authorization.
Is this legitimate? How is it different from generic reselling?
You're not a random reseller — you're brand-authorized. Antarang reviews and approves your application, GridRay issues your authorization letter on their behalf, and every order carries a GST-compliant invoice. You're selling official, authenticated product with the brand behind you.
Will I get orders automatically?
No — GridRay is not a marketplace and does not send you orders. You sell to your own customers — through your Instagram, WhatsApp, store, or offline network. Antarang approves you as part of their authorized reseller network; GridRay issues your authorization on their behalf and handles fulfilment. You bring the sales; the brand and GridRay back every order.
Become an Authorized Antarang Reseller
Register on GridRay, complete your profile, and apply to Antarang. Sell handcrafted rakhis on the channels you already work — with zero inventory, ahead of Rakshabandhan.