Sell to people who already trust you
Resellers sell directly to their personal contacts — friends, family, community groups. No ads needed. High conversion because the relationship already exists.
For Brands & Manufacturers
Your products. Your network. Your terms.
Build a network of independent sellers who carry your products across their own channels — WhatsApp, D2C storefronts, creator and community networks, marketplace platforms, and institutional buyers. You set dealer pricing and authorize who sells for you. They handle their customers. You grow reach without adding headcount.
The model in one line
You set the dealer price and approve every seller. Stock stays with you until a real order arrives.
Reseller sells on their channel
Order dispatches from your warehouse
GridRay settles after delivery and the return window
How the network works
Partner-Powered Distribution
Independent sellers carry your products across the channels they already sell on — their own Shopify store, marketplaces like Amazon, offline shops, social media, messaging apps and more. You set dealer pricing and authorize who sells for you. Orders dispatch from your warehouse to their end customers, GridRay arranges shipping and coordinates returns, and sellers own the customer relationship and their own retail price.
Direct Seller Networks
Partner With Independent Sellers
WhatsApp sellers convert personal contacts — people who already trust them, no ads needed. D2C storefront sellers bring something different: a branded buyer ecosystem they fully control. Their repeat customers, their data, their brand identity. Your products enter a curated environment where shared trust does the selling — and every sale costs you a fraction of cold acquisition.
D2C Sites
Your Direct-to-Scale Network
D2C sellers operate their own Shopify, WooCommerce, or Zoho Commerce storefronts — with owned buyer data, email lists, and repeat customers. They've already built the audience. Your products enter their catalog and reach buyers actively shopping in a context they already trust — not cold traffic, not ad spend on your end.
One Dashboard. Every Partner Network.
Start with direct seller partnerships. Grow through creator and community networks. Extend across marketplaces and enterprises. Manage inventory and dealer pricing from a single dashboard — orders dispatch from your warehouse when sellers take them, while sellers own their customer relationships.
All
Seller Channel Types
WhatsApp to marketplaces
Yours
Authorization Decisions
You approve every seller
Open
Seller Network
No cap on sellers
1
Control Center
Your entire network, one view
How It Works
List Products + Set Pricing
Upload your product information and set a dealer price for each item. You set the dealer price; sellers set their own retail price. Dealer pricing is visible only to resellers you have authorized.
Approve Your Sellers
Review each reseller's profile and application, then authorize the ones who fit your criteria. Bring your own contacts or connect with verified sellers on GridRay — you and GridRay build the network together.
Sellers Sell, You Dispatch
When a seller takes an order, it dispatches from your warehouse to their end customer. GridRay arranges shipping and coordinates return pickup; returns come back to you for inspection, and sellers own the customer relationship.
Grow Your Network
Add new seller types and channels from one dashboard — WhatsApp sellers, D2C storefronts, creators, marketplace platforms, and more.
Why Brands Choose GridRay
The advantages built for growing brands
Build Your Own Sales Force
Bring your own contacts or connect with verified sellers on GridRay. You and GridRay build the network together — and you decide who is authorized to sell for you.
Predictable Unit Economics
Forward shipping sits outside dealer pricing — the reseller pays it per order. You are settled at the dealer price you set, minus GridRay’s commission, after delivery. Return shipping only reaches you when the return is your fault.
Stock Moves on Demand
Your inventory stays with you until a real order comes in. No pre-positioning stock with distributors. No pushing stock outward and hoping it sells through.
Protect Your Brand
You set dealer pricing and approve every reseller individually. Authorization is periodic — you renew only the sellers who earn it. Fraud or policy violations can be revoked immediately.
Direct, Authorized Fulfilment
Orders flow from your inventory — wherever it's held — directly to the end customer. Whether fulfilment runs through your warehouse or a distributor, orders only move through sellers you have authorized.
Verified Resellers
Every reseller completes profile verification and signs the GridRay reseller agreement before they can apply to your brand. You review the profile and the application, then decide.
Common Questions
How the model works for brands
When do I get paid?
When a reseller places an order, they pay the dealer price plus shipping and GridRay holds it in escrow. GridRay settles that payment to your warehouse — minus GridRay’s commission — after the order is delivered and the return window closes.
No upfront fees, and no listing charges. GridRay earns its commission from brands, not from resellers, and every payout is tied to a delivered order.
How does my reseller network get built?
Two ways, and most brands use both. You bring your own contacts — existing dealers, distributors, community sellers — and onboard them onto GridRay. And resellers already on the platform can apply to your brand.
Either way, you review each reseller’s profile and application and decide. Network building takes sustained effort from both sides — this is not an instant-orders channel, and any brand that tells you otherwise is selling you something.
What if a reseller damages my brand reputation?
Every reseller completes profile verification and signs the GridRay reseller agreement before they can apply to your brand, and you approve each one individually. Authorizations are time-bound — if a reseller isn’t representing your brand well, you simply don’t renew at the end of their authorization period. For fraud or serious policy violations, authorization can be revoked immediately.
Can I set my own pricing?
Yes. You set the dealer price for each product, and it is visible only to resellers you have authorized. Resellers set their own retail price above that — and the gap between the two is their entire business.
That gap has to work hard. From it, resellers fund everything: ads to find customers, shipping costs, and the time they spend managing customer relationships. They take on every selling expense themselves, before they’ve made a rupee.
Brands that build strong reseller networks understand this. A dealer price that leaves resellers a real, workable margin means more sellers actively promoting your products, investing in your brand’s visibility, and prioritising you over the other brands they could sell. Set it too tight and resellers will quietly move on to brands that make their effort worthwhile.
You control the price. But the resellers who build your distribution are choosing you every day. Make that choice easy for them.
Can I protect my offline dealers’ pricing?
You can suggest a Minimum Advertised Price to resellers to help protect the interest of your offline distribution network. This is a brand suggestion communicated to your authorized resellers.
Who handles shipping, returns, and customer support?
Orders dispatch from your warehouse with packaging handled at your end. GridRay issues a GST-compliant invoice with every order on behalf of your order processing centre, arranges shipping, and coordinates return pickup; the reseller pays the shipping cost per order and owns the customer relationship.
Ready to build your reseller network?
Tell us about your brand and the channels you want to reach. Our team will walk you through onboarding.
Talk to Our Team